Peak Exit Advisors

What Is Your Business Really Worth?

Most business owners are surprised — in both directions. A professional valuation gives you the clarity to make smart exit decisions.

Get Your Free Exit Assessment

100% Confidential. No obligation.

Most owners are off by 30%+ on what their business is worth.

Some are convinced their business is worth more than the market will pay. Others undersell what they’ve built. Both end up with the wrong plan — and the wrong outcome.

A professional valuation closes that gap. It gives you a defensible number based on real comparables, real financials, and real buyer behavior — so the rest of your planning is built on solid ground.

A valuation tells you:

  • What buyers in your industry are actually paying right now
  • Which factors are dragging your number down
  • What a realistic 2–5 year plan could be worth
  • Whether you’re ready to sell — or need more time

What Goes Into a Valuation

A real valuation looks at far more than your top-line revenue. These six factors drive your multiple.

Revenue & Profit Multiples

Your industry’s real multiples — not what a neighbor sold for.

EBITDA & Add-Backs

A true picture of normalized cash flow buyers will underwrite.

Owner Dependency

How much of the business is in your head vs. documented systems.

Customer Concentration

Is one client 40% of revenue? Buyers heavily discount that.

Recurring Revenue

Predictable revenue carries a higher multiple than one-off projects.

Growth Trajectory

Trending up, flat, or down — your trendline shapes your valuation.

The 3 Most Common Valuation Mistakes

01

Emotional attachment

You poured 20 years into this business. The buyer hasn’t. Your number and theirs come from different math.

02

Using the wrong multiple

Industry multiples vary wildly. Service businesses, SaaS, contractors, and retailers all price differently.

03

Ignoring liabilities & risk

Customer concentration, deferred maintenance, and pending litigation all get priced in — by the buyer.

What to Expect From Our Valuation Process

Step 1

Intake call (30 min)

We learn your business, your goals, and what data we need from you.

Step 2

Financial review (1–2 weeks)

We analyze 3 years of financials, normalize earnings, and benchmark against comparables.

Step 3

Valuation report + review

Written report, valuation range, top gaps to address, and a 60-minute walkthrough call.

Why Get a Valuation Now — Even If You’re Not Selling

A valuation isn’t just a sale prep document. Owners use it for benchmarking, financing, insurance, estate planning, and partner buyouts.

Benchmark your value each year and track progress
Support an SBA loan, line of credit, or refinance
Right-size your buy-sell agreement and key person insurance
Establish a baseline for estate and gifting strategies
Settle partner buyouts or shareholder disputes fairly
Build a 2–5 year plan to grow into your target number

Request Your Free Business Valuation Assessment

100% Confidential — Your information is never shared. No obligation, no pressure.

A clear valuation is the first step to a confident exit.

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